pork. give me a freakin break.

today marks the end of a era as the pork industry replaces its iconic 'The Other White Meat' slogan with 'Pork Be Inspired'. i am not sure there whether they are wanting to indicate that we should be inspired by pork or that the pork itself should be inspired. i am kinda hoping for the former because i am really not wanting my porks to be painting pictures or choreographing operettas. however, if it's the former then i am just going to have to point out here that nothing says "inspired" quite like a tired slogan.

HAHA. that's sarcasm, for y'all that're keeping score at home.

the other white meat is an intriguing motto because it begs the question "what is the original white meat?". it's like i would say to you, "did you go to joe's party?" and you're all, "no, i went to the other party." and i'd be like, "what other party?" and you'd say, "the pork one." get it? we've established joe's party as the party of the first part, so when you say "other" then we have some context. pork is the "other" white meat. what's the context? in this case, the context is the original white meat: veal. so you can see right there the sort of competition that ol' porky was up against, because who doesn't love a nice fat slab of milk fed, cage raised, baby cow?

why did the pork industry want to move away from such an intriguing slogan? well, apparently it was a bit too aloof. the pork industry has decided to try to build an "emotional connection" with its meat. they could take a lesson from ol' charlotte here, don'tcha think? she really had a handle on how to create that man+pork bond, weaving her delicate strands of love. but effectiveness aside, this tag line begs a whole nother question - do we really want folks emotionally bonding with their food? don't we have enough dietary issues in this country without inspiring pork fetishes?

the end.